Case Study - BANK OF AMERICA at Grace Hopper Celebration (2019)
+600 new leads and ROI through the roof.
The BOA SELFIE SHARING STATION KIOSK simply and efficiently captured the contact information of over 600 women that were actively seeking career changes or opportunities in the technology industry.
The Grace Hopper Celebration attendees were enticed to “take a selfie” at the kiosk activation, automatically were “opt-ed in”, and then answered a short survey of three qualifying questions.
The attendee then immeditely recieved the “branded selfie photo or video” by email or by cell phone. The selfie media presentation template also includes obvious buttons to promote sharing on social media, and a link to a cloud-based event media gallery. Branded content is then shared via Instagram and Facebook while the event is happening.
Of course, BOA captures the unique qualified prospect for a potenial role, and the event returns quantifiable ROI that can be measured and monitored within a visual dashboard.
SELFIE STATION Photos BANK OF AMERICA @ Grace Hopper 2019
Gender diversity is indeed profitable for companies.
BANK OF AMERICA’S CAREER ARENA was a prominent force and a big draw at the Grace Hopper Celebration tradeshow in Orlando, FL.
BOA understands that diversity of thought leads to better problem-solving and increased innovation and enhanced problem-solving. Diversity in the workforce has proven to bring great benefits including enhanced problem-solving and increased innovation.
Yet, … “Only 11% of all engineers in the U.S. are women”, according to Department of Labor.
Furthermore, “More women in corporate leadership roles lead to increased revenue” as stated in a survey published in a Peterson Institute for International Economics.
The NY Times has stated that “Women account for fewer than a quarter of the engineers at most tech companies”. Most major corporations are attempting to diversify the workforce. Tmost significant take-away from this event was our client Bank of America was able to use the SELFIE STATION KIOSK photo booth to achieve visible and measurable goals… specifically recruiting women for technology jobs.
SELFIE STATION Videos BANK OF AMERICA @ Grace Hopper 2019
The Bank of America Corporation is an American multinational investment bank and financial services company based in Charlotte, North Carolina, with central hubs in New York City, London, Hong Kong, Minneapolis, and Toronto.