Case Study – Ball Drop New Years Eve Gala

balldrop 2020 case study trade show selfie station kiosk

Case Study – Ball Drop New Years Eve Gala at Millennium Broadway Hotel (2019)

The most significant take-away from this event was our client being able to further delight and entertain highly-valued guests at this special exclusive event … 4th Annual New Year’s Eve Gala inside the Millennium Broadway Hotel 2019.

SELFIE STATION Photos of BALL DROP @ Millennium Broadway Hotel 2019

Who is the BALL DROP Company?

This party includes five hours of open bar, festive party favors, and three hours of passed appetizers. A champagne toast will help you ring in the New Year! Check out our VIP package for a premium experience. Perched in hotel suites, guests will have access to a one-of-a-kind view. The countdown clock is ticking towards Midnight …experience the live Ball drop from atop the 52nd floor of the Millennium!


SELFIE STATION Videos of BALL DROP @ Millennium Broadway Hotel 2019

New Years Eve is the number one holiday to celebrate with friends, family or that special someone. Did you know that Ball Drop is the largest producer of New Year’s Eve events in Times Square? They provide access to the absolute widest selection of New Year’s Eve experiences at the most popular lounges, nightclubs, bars, restaurants, attractions and hotels across the Times Square area.

Case Study – Bank of America SELFIE STATION KIOSK at Grace Hopper

Case Study - BANK OF AMERICA at Grace Hopper Celebration (2019)

+600 new leads and ROI through the roof. 

The BOA SELFIE SHARING STATION KIOSK simply and efficiently captured the contact information of over 600 women that were actively seeking career changes or opportunities in the technology industry.

The Grace Hopper Celebration attendees were enticed to “take a selfie” at the kiosk activation, automatically were “opt-ed in”, and then answered a short survey of three qualifying questions.

The attendee then immeditely recieved the “branded selfie photo or video” by email or by cell phone. The selfie media presentation template also includes obvious buttons to promote sharing on social media, and a link to a cloud-based event media gallery. Branded content is then shared via Instagram and Facebook while the event is happening. 

Of course, BOA captures the unique qualified prospect for a potenial role, and the event returns quantifiable ROI that can be measured and monitored within a visual dashboard.


Gender diversity is indeed profitable for companies.

BANK OF AMERICA’S CAREER ARENA  was a prominent force and a big draw at the Grace Hopper Celebration tradeshow in Orlando, FL. 

BOA understands that diversity of thought leads to better problem-solving and increased innovation and enhanced problem-solving. Diversity in the workforce has proven to bring great benefits including enhanced problem-solving and increased innovation.

Yet, … “Only 11% of all engineers in the U.S. are women”, according to Department of Labor.

Furthermore, “More women in corporate leadership roles lead to increased revenue” as stated in a survey published in a Peterson Institute for International Economics. 

The NY Times has stated that “Women account for fewer than a quarter of the engineers at most tech companies”.  Most major corporations are attempting to diversify the workforce. Tmost significant take-away from this event was our client Bank of America was able to use the SELFIE STATION KIOSK photo booth to achieve visible and measurable goals… specifically recruiting women for technology jobs.



The Bank of America Corporation is an American multinational investment bank and financial services company based in Charlotte, North Carolina, with central hubs in New York City, London, Hong Kong, Minneapolis, and Toronto.