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Case Study – Bumble hosts F Cancer

When Yael Cohen Braun’s mother was diagnosed with breast cancer, she made a shirt for her mom that said “Fuck Cancer.” The mantra turned into a movement when Cohen Braun started Fuck Cancer, her nonprofit dedicated to early detection, prevention and garnering support for people affected by cancer, in 2009. After the birth of her son — Cohen Braun is married to the talent manager and entrepreneur Scott Samuel “Scooter” Braun — she launched her judgment-free digital media property Motherlucker. Now the mother of two with a baby on the way is onto her newest act.

SELFIE STATION Photos of Bumble hosts F Cancer

SELFIE STATION Videos of Bumble hosts F Cancer

Bumble has changed the way people date, find friends, and the perception of meeting online, for the better. Women make the first move.